Gamify Content Creation at Your Event
By combining facial recognition, image analysis, and AI, our solution turns event attendees into engaged players who complete missions, interact with brands, and generate organic content in real time.
The game takes place both in the real world and on social media, connecting people, brands, and experiences.
Participants don’t need to download an app. They join the game via browser or WhatsApp, select missions, and earn points by completing tasks — with every interaction seamlessly validated through our computer vision system.
How the Game Actually Works
The game mechanics are simple, fun, and powerful.
With each mission completed, players earn points and climb the leaderboard — unlocking prizes and rewards based on their performance.
Step-by-Step Guide:
- Quick access via browser or WhatsApp — no installation required.
- Pick missions with diverse themes: physical, digital, cultural, or commercial.
- Engage with brands and spaces: snap a booth photo, scan QR codes, share on stories, shop with discounts, and beyond.
- Automatic AI validation using facial, product, and object recognition.
- Real-time leaderboard with prizes for top performers.
Examples of AI-Validated Challenges
Our technology performs facial recognition and object detection automatically, validating and confirming that each task was truly completed through images captured during the event.
Photo at the Brand’s Booth
The brand can highlight an “Instagrammable” spot at its booth, define specific activities, or simply display its logo on the wall — so participants can complete the mission by taking a photo at the booth.
Photo with a Cosplayer
Professional cosplayers can be integrated into the missions, acting as key characters who provide secret codes, unlock new challenge stages, or reward players when they’re found.
Photo with a Product
Players can be invited to take photos with SteelSeries products — whether it’s an item they already own or one displayed at the event.
Social Media Content
It’s possible to identify posts where players use their personal social media accounts to complete missions — exponentially boosting organic engagement with the brand during the event.
The Game in Action on Social Media
Gamification generates a high volume of spontaneous, high-value content for brands.
See How Participants Engage:
- Stories with event tags and hashtags
- Authentic comments about attendee experiences
- Selfies at key locations and with sponsor products
- Public interactions that expand brand reach
Results That Matter for Brands, Sponsors, and Organizers
Gamification not only enhances the audience experience, but also provides strategic data on engagement, behavior, and preferences.
More traffic to booths and brand activations
Higher volume of organic content creation
Behavioral data collection on audience interactions
Increased online and offline engagement
Clear measurement of brand impact
Engaged and qualified leads
All of this in an experience that’s fun for the audience and highly strategic for the event.
Want to bring an authentic and original experience to your event?
Get a personalized analysis and elevate your audience’s experience.